|
''Imperial'' (Cerveza Imperial) is a Costa Rican brand of beer, manufactured by the Florida Ice & Farm Company (FIFCO). Imperial, a lager, was first produced by the Ortega brewery in 1924 and is the most popular beer in Costa Rica. It has spun off ''Imperial Light'' and ''Imperial Silver''. FIFCO produces other beers including its ''Pilsen'', ''Bavaria'', and ''Rock Ice'' brands. In addition to being a brand of beer, the term "Imperial" when referring to craft beer is commonly used to describe a brewery's unique take on one of their regular styles. These beers often accentuate the style's characteristics and are labeled as Imperial IPA, Imperial Porter, or Imperial Pilsner, for example. 〔http://www.thekitchn.com/beer-labeling-what-does-imperi-112370〕 == Logo == Its logo, which is a well known icon in Costa Rica, was designed by Enrique Hangen, who, at the time, was the owner of the advertising agency "Casa Gráfica". Imperial is also known by Costa Ricans as "Aguila" or "Aguilita", which translates into English as "eagle" or "Little Eagle" in reference to its logo, which is the Imperial Eagle used in European heraldry. Advertisement has been managed by GarnierBBDO.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Imperial (beer)」の詳細全文を読む スポンサード リンク
|